Through the Clutter: How to Get Free Media Publicity in Nigeria

This booklet examines what brands need to get earned media in Nigeria - a media environment widely perceived as highly transactional. It draws from the experiences of media experts with influence across West Africa to educate audiences on the impact of quality content and professionalism in gaining effective media presence. 

Communication experts, brand managers, PR professionals, journalists, and students of the media can take advantage of this booklet to navigate the media space in Nigeria and beyond.